This is the best library marketing I have seen in a long time. Come to think of it, it is the only effective [at least in attracting attention to the service, who knows if its increasing membership] library marketing I have seen in a long time since i actually can’t think of any other campaigns.
‘shock value’ images which subvert the dominant meaning, such as this excellent mudflap girl, are pretty much the only way to catch our attention nowadays, which is being pulled in a multitude of ways toward the many different activities in our lives.
there’s more about the campaign here, and other images such as billboard images. from the looks of it, an expensive campaign, but if youve go the funds, why not?